General

Exercise and nutrition... the ultimate prescription for optimum health and long life. But the exercise must be correct and the nutrition must be biologically compatible with our human genome complex. Fall short and you can expect deleterious consequences more reliable than rising gas prices. Obey the laws that dictate optimum health and that is exactly what you get.

"Although extremely common, low thyroid is largely an unsuspected illness. Even when suspected, it is frequently undiagnosed. When it is diagnosed, it often goes untreated. When it is treated, it is seldom treated optimally". ~ Richard Shames, M.D. (2001) THYROID POWER: 10 Steps to Total Health

Sports nutrition is an art and a science. The art relates to how gracefully and consistently we apply the science. The science is a derivative of scientific investigation. This includes investigation, clinical research and numerous studies performed by researchers and scientists at universities and research centers around the world.

Learning new information is generally less difficult than applying new information. In the world of sports nutrition, health & fitness, the greatest struggle for men and women by far is the application of the knowledge, not its acquisition. The true power and multiple benefits of optimum health absolutely lie in the doing! Nothing ventured, nothing gained.

What makes a healthy man, or, to rephrase the question, what makes a man healthy? Must he be sensitive, muscular and a good provider? How significant is his IQ or his biological age? Does a man’s health depend on his level of fitness, the size of his wallet or his cholesterol ratio? What of his understanding of people and the world, and his ability to achieve his goals?

Although we have thoroughly convinced ourselves otherwise, many of the signs and morbid symptoms associated with senescence, such as obesity, type II diabetes, insulin resistance, elevated blood fats and high blood pressure, are not a function of chronological age.

Exercise, however necessary and magnificent, doesn't nourish the body directly. It facilitates nourishment and greatly improves digestion, absorption and elimination, but moving the body doesn't supply the essential micronutrients that catalyze the release of energy from ATP.

Sports Nutrition is both an art and a science. The art consists of nourishing an active body with high quality food and dietary supplements in a skillful, safe and consistent manner. This pertains not only to what we eat, but also when.

When accepted as truth by large numbers of people without investigation, a false myth can cause profound cultural change. Consider the vast numbers of people who have been seduced into drinking milk as a staple thinking one thing when the opposite is actually true.

The dairy industry is well aware of the damage to health caused by consuming processed cow's milk derived from animals that are neither well or fed correctly.